Jonathan Rose Companies
 
Principles

We have developed a set of principles to guide our practice:
Diversity

Environmental Responsibility

Impermanence

Infrastructure

Livelihood

Interdependence


diversity env_responsibility_2

DIVERSITY


ENVIRONMENTAL RESPONSIBILITY
We seek to increase the diversity of the places in which we work. We know that biological systems thrive when they are diverse, and fail if they become monocultures. This principle also applies to cities, cultures, and bioregions. We strive to design communities that accommodate the elderly, young people getting started with their careers, single parents, parents with kids, extended families, and the many other types of family structures. We increase the mix of incomes and the mix of uses. Healthy communities also mix public places -- residences, places of work, marketplaces, centers for education, culture and spiritual search. We have found that mixed uses support one another. Mixed uses also act as a defense during economic swings that may affect a portion of the economy. 

 

Environmental responsibility includes both where and how we develop. We carefully choose both the right places to build and the right places to leave unbuilt. Once we have selected the right place to build or renovate, we establish an environmentally and socially appropriate program. Using an integrated design process we are able to develop green buildings with only nominal additional cost and substantial operating efficiencies.

 

infrastructure_psc impermanence

INFRASTRUCTURE


IMPERMANENCE
Infrastructure forms the armature upon which our communities grow. We need to invest in integrated transit, road, water and sewer, energy, communications, social service, educational and cultural infrastructure. This will reduce our environmental impact, increase economic prosperity and enhance the lives of residents. We recognize impermanence: things change. This provides us with hope and a sense of responsibility. Since things change, we can improve current conditions. However, we also have a responsibility to plan for the future, to design in a way that is adaptable. We try to design and build so that human and natural environments can change for the better.

 

Livlihood_pikesplace interdependence

LIVELIHOOD

INTERDEPENDENCE

Economic development is often measured solely by measurement systems which prioritize consumption such as:  job creation, home ownership rates, and the flow of dollars. We believe that an economic development paradigm should also focus on investment in the elements that enhance livelihoods. This includes meaningful work that supports one's needs and supports a sustainable culture by including family and communal life. Community design plays a significant role in enhancing livelihood. The less time one spends commuting to work, the easier it is to integrate work, family, and community. The shape of our communities shapes our lives.

 

Interdependence is the relationship between all things such as projects, their users, and their surroundings. This final principle unifies the first five. The better we understand the subtle effects of the places we build, the less we disrupt the web of life, and the more we strengthen the health of the communities we create.